Quotes:
"There is a music to the curves and the way they play with each other....And of course, to imagine ourselves driving in them in control of such a world where the thing that works well is the thing that is also beautiful, fast and efficient. It's a dream of how we want to live our lives."
- Cars Streamlined to Perfection
"…all the sedans were dull, drab and boring….let's design it….with total freedom. Let's do it with a thin-wall body and let's pop that body out around the wheels."
- Chuck Jordan, Concept Cars p. 8
"the 'negative space,' the space you don't see, the area beneath the vehicle which….is part of the design and can be a 'very dominating space.'"
- Concept Cars p. 35
"In skiing, 'the guy who wins the race is not graceful, but is literally on the verge of disaster. In design, the closer you can come to doing the forbidden things, without going over the edge, the more exciting it's going to be.'"
- Concept Cars p. 37
"Very soon, today would present challenges that became much more important than tomorrow's dreams."
- Concept Cars p. 37
"…the expression of speed and power was delicately linked to the formal elegance of exterior features."
- Concept Cars p. 45
"…a Renaissance period of 'finery and expressive intensity' in which customers needed cars that were an integral part of their daily lives, but at the same time they wanted those cars to be personal objects of pleasure."
- Concept Cars p. 45
"...producing concepts that generated strong emotional excitement, frequently with long, low and wide, wedge-shaped bodies with sharply creased surfaces and gull-wing doors."
- Concept Cars p. 56
"He recalls that Harley Earl's design philosophy had been 'lower; longer; wider.' All of a sudden it was shorter; taller and narrower. It was totally opposite an d we didn't know how to handle it. It took us awhile to figure out how to get some emotion into a car that followed that philosophy."
- Concept Cars p. ???
"It's when you combine these ideas together and put them with a lifestyle….that it becomes aspirational. It's taking a combination of these new developments and combining them together in unique and original ways."
- Concept Cars p. 92